GEN Korean BBQ Menu With Prices
GEN Korean BBQ is an all-you-can-eat restaurant, so you pay one price per person instead of pricing each dish. In GEN’s latest annual report, lunch was about $20.95 to $20.99 per adult and dinner was $29.99 to $33.95 at most locations as of December 31, 2025. Premium cuts such as Wagyu are an add-on that diners commonly report at about $20 more per person.
Kids ages 4 and under eat free, ages 5 to 10 pay half price, and every table gets a 2-hour dining window. GEN raised prices modestly at most restaurants in February 2026, so your exact price depends on your city, the day and the time. Ownership is also changing, because Chubby Group agreed in October 2026 to take over 47 U.S. GEN restaurants in phases.
GEN Korean BBQ menu prices per person
GEN does not publish one national price. Each restaurant sets its own lunch and dinner price, and the official menu page sends guests to the locations page for local pricing. The table below shows the most reliable figures available.
| Tier | Price per adult |
|---|---|
| Lunch, most locations | $20.95 to $20.99 |
| Dinner, most locations | $29.99 to $33.95 |
| Premium add-on | About +$20 |
| Kids ages 5 to 10 | Half price |
| Kids ages 4 and under | Free |
The lunch and dinner ranges come from GEN’s annual report filed with the SEC in March 2026 and describe prices as of December 31, 2025. The $20 premium add-on is not printed on the official menu page, but diners at several locations report it.
The price schedule most diners report
At the Pearlridge location in Hawaii, a diner described the schedule this way. Treat it as a typical pattern and confirm it at your own restaurant.
- Lunch price applies Monday to Thursday from opening until 3 pm
- Dinner price applies after 3 pm Monday to Thursday
- Dinner price applies all day Friday to Sunday and on holidays
GEN Korean BBQ prices by location
Prices differ from city to city. These are the locations where a specific price was published or reported.
| Location | Lunch | Dinner |
|---|---|---|
| Most U.S. restaurants | $20.95 to $20.99 | $29.99 to $33.95 |
| Manhattan, NY | $27.95 | $33.95 regular, $37.95 late |
| Las Vegas, Miracle Mile | Not listed | $35.95 |
| Pearlridge, HI (diner report) | $20.95 | $33.95 |
The Manhattan and Miracle Mile figures come from the same annual report and reflect December 31, 2025 pricing. Expect the February 2026 increase to add a modest amount on top.
Las Vegas Miracle Mile is a special case
The Miracle Mile restaurant on the Strip runs a different format from most GEN locations.
- OpenTable lists $56.95 per person for its premium all-you-can-eat menu with Korean BBQ plus sushi
- Children 4 and under eat free and children 5 to 10 are listed at $28.47
- A separate Sushi and Izakaya menu is listed at $24.95 per person
- A private party package with all-you-can-drink and all-you-can-eat for 1 hour 30 minutes is listed at $74.95 plus tax
What changes between lunch, dinner and premium
GEN uses three tiers. Dinner includes everything on the lunch menu, and Premium adds a small set of top cuts on top of dinner. According to the official menu page, Premium is offered with Dinner.
| Tier | Selections | What you get |
|---|---|---|
| Lunch | 63 | Beef, pork, chicken, seafood, appetizers, banchan, sauces |
| Dinner | 68 | Lunch plus 5 dinner-only items |
| Premium | 73 | Dinner plus 5 premium items |
The 5 dinner-only items are Gen Signature Yangyum Galbi, Carne Asada, Al Pastor and two kinds of pork riblets. The 5 premium items are Premium Wagyu, Premium Marbling Center Cut Marinated Short Rib, Premium Marinated Long Bone Short Rib Steak, Cajun Shrimp and Build Your Own K-Ramyun.
How much will your group pay at GEN Korean BBQ
These examples use the typical weekday lunch price of $20.95 and the typical dinner price of $33.95. Totals are before tax, drinks and tip.
| Group | Lunch at $20.95 | Dinner at $33.95 |
|---|---|---|
| 2 adults | $41.90 | $67.90 |
| 4 adults | $83.80 | $135.80 |
| 6 adults | $125.70 | $203.70 |
Premium adds about $20 per person on top of dinner, which makes $53.95 per adult at these prices.
| Group | Dinner plus premium |
|---|---|
| 2 adults | $107.90 |
| 4 adults | $215.80 |
| 6 adults | $323.70 |
A family of 2 adults and 2 kids ages 5 to 10 at dinner comes to about $101.85. That is two adults at $33.95 plus two half-price kids.
GEN Korean BBQ rules you should know before you go
The official site lists a short set of rules that apply to the AYCE experience.
- The dining window is 2 hours
- Everyone at the table must choose the same tier
- A leftovers fee applies, and carry-out boxes are not available for AYCE items
- Reservations are available for parties of 10 or more
- Not every item is available at every location
The same-tier rule matters for planning. If one person wants premium, the whole table orders premium.
GEN Korean BBQ full menu with tiers
The official menu page lists 85 selections, including 12 cocktails. AYCE food items have no individual prices because they are covered by your per-person price. Descriptions below are summarized from the official menu.
Beef on the lunch and dinner menu
| Item | What it is |
|---|---|
| Daechang | Ox intestines in sweet teriyaki sauce |
| Nook Gan Sal | Marinated beef finger short rib |
| Beef Bulgogi | Thin-sliced marinated chuck roll |
| Hawaiian Steak | Sweet teriyaki beef with pineapple |
| Honey Soy Beef Belly | Beef belly in sweet and savory sauce |
| Woo Beasal | Thin-sliced short plate beef belly |
| Premium Chadol | Thin-sliced premium brisket |
| Gen Premium Steak | Top sirloin coulotte |
| K-Gochujang Beef Belly | Beef belly in Korean spicy sauce |
Dinner-only beef
| Item | What it is |
|---|---|
| Gen Signature Yangyum Galbi | Marinated bone-in short rib |
| Carne Asada | Taco-style marinated beef |
Pork on the lunch and dinner menu
| Item | What it is |
|---|---|
| Samgyubsal | Premium pork belly |
| Garlic Samgyubsal | Pork belly in garlic sauce |
| Red Wine Samgyubsal | Pork belly marinated in red wine |
| Smoked Samgyubsal | Marinated smoked pork belly |
| Spicy Samgyubsal | Pork belly in spicy sauce |
| Cajun Samgyubsal | Pork belly in bold, zesty sauce |
| Hangjungsal | Signature pork cheek |
| Spicy Pork Bulgogi | Thin-sliced spicy marinated pork |
| Teriyaki Pork Chop | Pork loin in sweet teriyaki |
| Hawaiian Bacon | Sweet bacon teriyaki with pineapple |
Al Pastor, a taco-style marinated pork, is dinner only.
Chicken
| Item | What it is |
|---|---|
| Garlic Chicken | Garlic sauce Korean BBQ chicken |
| Honey Chicken | Sweet and savory marinade |
| Spicy Chicken | Spicy sauce marinade |
| Cajun Chicken | Bold, zesty marinade |
| Pollo Asado | Marinated chicken for tacos |
Seafood
| Item | What it is |
|---|---|
| Calamari Steak | Served with green tea salt and gochujang aioli |
| Spicy Calamari | Calamari in spicy Korean BBQ sauce |
| Shrimp | Whole fresh shrimp, not marinated |
Cajun Shrimp is part of the Premium tier.
Appetizers, soups and rice
| Item | What it is |
|---|---|
| Cheese Tonkatsu | Pork cutlet with melted cheese (dairy) |
| Rice Sticks | Fried rice cakes in sweet-spicy sauce |
| Deep Fried Mandu | Pork and vegetable dumplings |
| Japchae | Glass noodles stir-fried with vegetables |
| Hotteok | Sweet pancake with brown sugar and nuts (peanuts) |
| Fish Katsu | Fried fish cutlet with tartar sauce |
| Soondooboo Soup | Soft tofu in spicy broth with vegetables |
| Doenjang Soup | Fermented soybean paste soup |
| Calamari Rings | Breaded calamari with garlic-herb sauce |
| K.F.C. (Korean Fried Chicken) | Bite-size chicken in sweet-spicy sauce |
| Kimchi Fried Rice | Finished with K-Spicy sauce |
| Cheese Kimchi Fried Rice | Topped with melted cheese (dairy) |
| Corn Cheese | Mozzarella melted over sweet corn (dairy) |
Spicy and Korean-style pork riblets are dinner only. Build Your Own K-Ramyun is Premium.
Banchan, wraps and sides
| Item | What it is |
|---|---|
| Kimchi | Classic Korean side |
| Pickles | Pickled side |
| Cucumber | Fresh side |
| Potato Salad | Creamy side |
| House Salad | Citrus-sesame dressing |
| Assorted Vegetables | Seasonal vegetables for grilling |
| White Rice | Steamed rice |
| Garlic | For grilling |
| Jalapenos | For grilling or wraps |
| Rice Paper | For wrapping |
| Radish Paper | For wrapping |
| Tortilla | For taco-style wraps |
Sauces
| Sauce | Flavor |
|---|---|
| K-Spicy Sauce | Slow-building Korean heat |
| Hot Spicy | House hot sauce |
| Sweet and Spicy | Sweet first, spicy later |
| Sweet Garlic | Roasted garlic with honey-like sweetness |
| Garlic and Herb | Roasted garlic with herbs |
| Ssamjang | Rich wrap sauce |
| Chadol Sauce | Brisket dipping sauce |
| Green Tea Salt | Matcha sea salt |
| Tonkatsu Sauce | Thick, tangy and sweet |
| Tartar Sauce | Creamy, with extra pickle |
| Salad Dressing | Citrus-sesame |
Premium tier items
| Item | Category |
|---|---|
| Premium Wagyu | Beef |
| Premium Marbling Center Cut Marinated Short Rib | Beef |
| Premium Marinated Long Bone Short Rib Steak | Beef |
| Cajun Shrimp | Seafood |
| Build Your Own K-Ramyun | Appetizer |
GEN Korean BBQ cocktails and drinks
The official menu lists 12 GEN cocktails but does not show prices. Alcohol availability depends on each restaurant’s license, so not every location serves every drink.
| Cocktail | Main ingredients |
|---|---|
| Blackberry and Nutella Martini | Gin, Nutella, blackberries |
| Blue Iguana | Rum, blue curacao, lime, mango, coconut cream |
| Miami Heat | Tequila, jalapeno liqueur, lime, mango |
| Pineapple Coconut Margarita | Tequila, coconut cream, lime, pineapple |
| Romerito | Gin, lime, cucumber, tonic, rosemary |
| Royal Hawaiian | Pineapple juice with Empress 1908 gin |
| Smokey Apple | Bourbon, lime, apple juice, Campari |
| Tepache Margarita | Tequila, pineapple, agave, roasted pineapple |
| Watermelon and Basil | Tequila, lime, grenadine, watermelon, basil |
| Caprisoju | No description listed |
| Party Bowl | No description listed |
| Soju Carafe | No description listed |
Drinks, tax and tip are not part of the all-you-can-eat price at typical AYCE restaurants. Check your receipt for any automatic gratuity policy at your location.
GEN Korean BBQ locations in 2026
GEN had 57 restaurants at the end of 2025, including 6 in South Korea. By June 30, 2026 the company reported 54 locations after exiting six underperforming restaurants in the second quarter. Two of those six were in Korea, which leaves roughly 50 U.S. restaurants, matching the 47 being sold plus about 3 GEN is keeping.
The chain operates in California, Texas, Arizona, Hawaii, Nevada, Florida, Washington, Oregon, New York, New Jersey, North Carolina and South Korea. About 42% of U.S. restaurants are in California.
Use the official locator at genkoreanbbq.com/locations to confirm the exact address, hours and prices for your city.
California
Confirmed in GEN’s SEC filings:
- Tustin (the original, opened September 2011)
- Huntington Beach
- Alhambra
- Oxnard
- Cerritos
- Torrance
- Rancho Cucamonga
- San Jose
- Westgate (San Jose)
- Fremont
- Concord
- San Diego and La Jolla
- Mountain View
- Sacramento
Also named on Chubby Group’s GEN X list: Corona, Glendale and Fullerton.
Older directory listings also show Northridge, Chino Hills, Milpitas and West Covina. Confirm these before you drive.
Texas
- Frisco
- Houston, Westheimer (Houston) and Webster
- Dallas
- Arlington
- Pflugerville and Austin
- San Antonio
- Waco
- El Paso
- Denton (opened early 2026)
- Carrollton (named on Chubby Group’s GEN X list)
- McAllen (listed on GEN’s official homepage)
Hawaii
- Pearlridge (Aiea)
- Kapolei
- Maui (Kahului)
- Honolulu (Ala Moana area, listed by directories and run with a partner)
Arizona and Nevada
- Tempe, Chandler and Tucson in Arizona
- Las Vegas Sahara and Las Vegas Miracle Mile in Nevada
Other states
- Fort Lauderdale, Jacksonville and Orlando in Florida
- Seattle area in Washington
- Tigard in Oregon
- Manhattan in New York (14th Street and 3rd Avenue)
- Edison in New Jersey
- Cary in North Carolina
South Korea and sister brands
GEN opened six restaurants in South Korea in 2025, including a Kan Sushi location. Two Korean sites closed in the second quarter of 2026, according to press reports. GEN also runs Kan Sushi in Austin, Texas as a separate concept.
Coming soon
GEN is pursuing a restaurant at 26 Brattle Street in Harvard Square, Cambridge, Massachusetts. The 8,671 square foot space is at least a year from opening and still needs city approvals.
GEN Korean BBQ hours
Hours vary, but most restaurants open around 11 am and close between 10 pm and 11:30 pm. Some locations open at 10 am on weekends. These are the hours published on the official homepage and delivery listings.
- Cerritos: Monday to Thursday 11 am to 10:30 pm, Friday 11 am to 11:30 pm, Saturday 10 am to 11:30 pm, Sunday 10 am to 10:30 pm
- Tucson and McAllen: Monday to Thursday 11 am to 10 pm, Friday and Saturday 11 am to 11 pm, Sunday 11 am to 10 pm
- Pearlridge, Hawaii: Sunday to Thursday 10 am to 10 pm, Friday and Saturday 10 am to 11 pm
Big news: Chubby Group is buying 47 GEN restaurants
On October 14, 2026, GEN Restaurant Group announced a binding letter of intent to transfer operations of 47 U.S. restaurants to Chubby Group. The deal is valued at up to $100 million and includes four development sites. Chubby Group also owns Chubby Cattle, Wagyu House, The X Pot and NIKU X.
The takeover happens in four phases over 12 months. The first 12 restaurants were targeted for November 1, 2026, and I could not find a confirmation of that handover as of November 2.
What changes for diners
- Top-performing restaurants will become GEN X, a wagyu-forward take on Korean BBQ
- Other restaurants will convert to existing Chubby Group concepts
- Chubby plans better proteins, self-service buffet stations for vegetables and sides, and renovated interiors
- Chubby has not said whether all-you-can-eat prices will change
- It is unclear whether GEN gift cards and loyalty benefits will carry over
GEN will keep the GEN brand, its grocery products business and about 3 restaurants, including Cerritos, for training and product development. This is a sale of operations, not an immediate shutdown of all restaurants.
Which locations may change first
Chubby Group’s website lists 12 upcoming GEN X locations. It is not confirmed that these are the same 12 in the November handover.
- California: Rancho Cucamonga, Corona, Alhambra, Torrance, Glendale, Fullerton, Tustin and Oxnard
- Texas: Carrollton
- Hawaii: Kapolei and Maui
- Nevada: Las Vegas Sahara
Earlier in 2026, five GEN restaurants moved into a joint venture where Chubby Cattle owns 51% and GEN owns 49%. Those restaurants now operate under the Chubby Cattle name.
Is GEN Korean BBQ worth the price
The value depends on how much you eat. A weekday lunch at about $20.95 is the cheapest way in, and the lunch menu has 63 selections.
One comparison helps. A Pearlridge to-go listing shows 1 pound of Hawaiian Steak at $20.99, about the same as a weekday lunch buffet at that location. Other to-go prices there include Nook Gan Sal at $17.98 per pound and Honey Chicken at $13.99 per pound.
GEN compared with KPOT
KPOT is a closest AYCE rival, but it adds hot pot and sushi. These are KPOT’s published 2026 tiers.
| Tier | GEN (typical) | KPOT |
|---|---|---|
| Weekday lunch | $20.95 | $24.99 |
| Weekday dinner | $29.99 to $33.95 | $32.99 |
| Weekend dinner | $33.95 | $36.99 |
GEN is grill only, with no hot pot. Its table window is 2 hours.
Allergen and diet notes
The official menu flags a few allergens. Cheese Tonkatsu, Cheese Kimchi Fried Rice and Corn Cheese contain dairy. Hotteok contains peanuts.
GEN is built around meat, so strict vegetarians have limited choices. Japchae, kimchi fried rice, salad, rice, grilled vegetables, garlic and jalapenos are the likeliest options. Ask staff about broths and sauces, and expect shared grills and self-serve banchan.
GEN To-Go, catering, hibachi, gift cards and grocery products
GEN sells more than dine-in meals. These are the other ways to buy.
- GEN To-Go: pickup ordering at thegenshop.com/to-go, with delivery listed as coming soon on the locator
- Hawaii to-go examples: 2 meats, 2 sides and rice for $17, and 4 meats, 3 sides and rice for $29
- Catering: ezCater catering is offered from the Cerritos restaurant within 20 miles
- Gift cards and GEN Loyalty: both have pages on the official site
- Grocery: ready-to-cook GEN products are sold in stores such as Costco and Albertsons
Korean Hibachi by GEN KBBQ
GEN’s hibachi site offers private chef parties at your home or venue. Each party is scheduled for 90 minutes. Prices are per person.
| Package | Price per person |
|---|---|
| 3 meats | $50 |
| 4 meats | $55 |
| 5 meats | $60 |
Upgrades are Premium Ribeye at +$15, Filet Mignon at +$20, Lobster at +$25 and Japanese A5 Wagyu at +$50. Kids ages 5 to 11 are $25, ages 12 and up pay adult price, and ages 4 and under eat free.
How to save money at GEN Korean BBQ
A few habits can lower the bill.
- Go on a weekday for lunch, when the lowest price applies
- Skip premium unless you plan to eat the Wagyu and short rib cuts
- Bring kids ages 5 to 10 for half price
- Confirm your local price on the locator before you go
- Order small rounds to avoid the leftovers fee
How to order smart at GEN
Start with thin cuts that cook fast, such as Premium Chadol and Woo Beasal. Add one marinated meat, such as Beef Bulgogi or Garlic Chicken, so the grill stays busy.
Save heavier items like Cheese Tonkatsu, fried rice and Hotteok for later in your 2 hours. Order a little at a time, because leftovers are charged. Ask for a grill change when the surface gets dark.
Use the Yelp check-in option when available to cut your wait, since walk-in lines can be long at busy locations.
GEN Korean BBQ company facts
| Fact | Detail |
|---|---|
| Founded | September 2011, Tustin, CA |
| Headquarters | Cerritos, CA |
| Stock | Nasdaq: GENK |
| Locations, Dec 31, 2025 | 57 |
| Locations, June 30, 2026 | 54 |
| Q2 2026 revenue | $55.7 million |
| Q2 2026 comparable sales | Down 9.3% |
FAQs
How much is GEN Korean BBQ per person?
Most U.S. locations charged about $20.95 to $20.99 for lunch and $29.99 to $33.95 for dinner as of December 31, 2025. Premium adds about $20 per person. Prices vary by location and rose modestly in February 2026.
How much is GEN Korean BBQ lunch?
Lunch was about $20.95 to $20.99 at most locations. Manhattan charged $27.95. Lunch is typically offered Monday to Thursday.
How much is GEN Korean BBQ dinner?
Dinner ranged from $29.99 to $33.95 at most locations. Miracle Mile in Las Vegas charged $35.95, and Manhattan charged $33.95 regular and $37.95 late.
How much is the premium menu at GEN Korean BBQ?
Diners commonly report about $20 more per person on top of the dinner price. The official site does not publish the amount, so confirm it with your restaurant. The whole table must order the same tier.
How much do kids pay at GEN Korean BBQ?
Children ages 4 and under eat free, and children ages 5 to 10 pay half price. Anyone older is charged the adult price.
How long can you stay at GEN Korean BBQ?
The AYCE dining window is 2 hours.
Does GEN Korean BBQ take reservations?
Yes, for parties of 10 or more. Smaller groups are usually seated as they arrive.
Can you take leftovers home from GEN Korean BBQ?
No. A leftovers fee applies, and carry-out boxes are not available for AYCE items.
Does GEN Korean BBQ serve alcohol?
The official menu lists 12 GEN cocktails, including a soju carafe. Availability depends on each location’s license.
Are tax, drinks and tip included in the GEN price?
No. The price covers food for one person, and drinks, tax and tip are extra. Check your local restaurant for any automatic gratuity policy.
How many GEN Korean BBQ locations are there?
GEN reported 54 locations at June 30, 2026, down from 57 at the end of 2025. That is roughly 50 in the U.S. plus a few in South Korea.
Is GEN Korean BBQ closing?
Not all at once. GEN is selling operations of 47 U.S. restaurants to Chubby Group in phases over 12 months. Many will be rebranded as GEN X or another Chubby concept.
Will GEN Korean BBQ prices change after the Chubby Group deal?
Chubby Group has not said. It plans better proteins and buffet stations, which could affect pricing, so check your local restaurant after it changes hands.
Does GEN Korean BBQ have vegetarian options?
A few, such as Japchae, kimchi fried rice, salad, rice and grilled vegetables. The menu is meat-focused, so ask staff about broths and sauces.
Is dinner pricing charged on holidays?
A diner at the Pearlridge location reported the dinner price applies all day on holidays and weekends. Confirm this at your restaurant.
What is GEN X?
GEN X is Chubby Group’s planned wagyu-forward version of GEN Korean BBQ. It will keep tabletop grilling and add buffet stations and upgraded menus.
